Understanding That a Social Business Is a Smart Business

Although a lot of businesses are adopting social media strategies, is this enough? According to Michael Brito, the Senior Vice President of Social Business at Edelman Digital, it’s not. He just released a book entitled Smart Business, Social Business: A Playbook for Social Media in Your Organization, which discusses the difference between a social business and a social brand.

As he explained to WebProNews, a social business starts internally and needs to come before a social brand. He said that a business should do more than just “say” they believe in social media. It needs to exhibit social behavior within the business.

If businesses create this social culture within, Brito believes that they will be able to be smarter and more effective in their overall social strategy.

WebProNews is partnering with BlogWorld and New Media Expo, the world’s first and largest new media conference, in an effort to broadcast how new media can grow your business, brand, and audience. Blo