Howcast Knows "How To" Build a Media Company

New York-based media company Howcast has built a successful business creating and distributing high-quality instructional video content, and has seen explosive growth in that market. We caught up with with Jason Liebman, CEO and Co-founder of the two year-old company at Streaming Media East, to learn more the instructional video market and why Howcast thinks every company look at themselves as a media company. Howcast was founded in 2008 by Liebman and two other colleagues – Daniel Blackman and Sanjay Raman— and are ex-Google employees who worked on Google Video and YouTube. Liebman says that the idea for Howcast was born while he and his co-founders were at YouTube and saw that most of the how to content was in text format. They saw a real opportunity to build a media company focused on informational reference content, specially how to content. Their goal was to create the largest and highest-quality library of "how-to" videos and push that content out everywhere. Howcast has over 200,000 instructional videos in its library, and 5,000 of those are original Howcast productions. Aside from watching its videos online or on mobile devices, Howcast's videos can be seen at 30,000 feet, featured on Virgin Air's Red on-demand network and also at the gas pump through its partnership with Pumptoo TV (http://www.pumptoptv.com/) To learn more, visit http://www.howcast.com Distributed by Tubemogul.